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Karen Dumbrell Loyalty Marketing - Marketing for Breakfast September

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Does loyalty marketing work?
Is it simply about bribing customers with discounts and points, or can you promote true loyalty amongst your customers?

We were joined by Karen Dumbrell, a loyalty marketing expert, to discuss what loyalty really means and how to achieve it.

With experience across industries including travel, leisure and financial services, with big names such as Virgin Atlantic and Arsenal FC, Karen shared with us the key parts of developing a loyalty programme and getting it to stick.

We got through so much, but here are the headlines:

We discussed the difference between membership loyalty schemes and points/reward loyalty schemes.
Why you should have a loyalty programme.
The 3 R’s of a loyalty programme – Rewarding, Relevant and Recognition.
Steps to make sure your programme is working how you intend it to.
Be confident in who your customers are and how they will interact with your loyalty scheme.
And even how to plan an exit strategy for when you want to end your loyalty programme.
Our standout quote from Karen was that with a loyalty programme, ‘It’s all about the data!’
Category
ATLANTIC ROAD
Tags
Loyalty, Marketing, Marketing for Breakfast
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